Retail in Asia


The Estée Lauder Companies appoints new leadership roles in Asia Pacific

The Estée Lauder Companies (ELC) announced the promotion of Joy Fan as President and CEO, China and Matthew Growdon as Senior Vice President and General Manager, Asia Pacific, which are effective 1st February, 2022. ELC also announced that Mainland China will be elevated to report directly into the International organisation.

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China is one of the most dynamic markets globally for beauty brands and is strategically significant for the company as a source of deep inspiration for product development, marketing excellence and consumer insights. The company continues to believe in the long-term growth fundamentals in the market and expects to deepen its commitment to China and Chinese consumers.

Today, the company serves millions of consumers in over 600 cities across mainland China, with incredible potential for the future. Elevating ELC’s China business will enable increased speed, local decision-making and global collaboration to advance the company’s leadership in this market and to successfully deliver high-quality products and services for the Chinese consumer.

Source: The Estée Lauder Companies. Joyce Fan.

Joy Fan will assume the new role of President and CEO, China, overseeing the mainland China business. She has deep expertise in China, complemented by a global perspective and brand-building abilities. She will report directly to Peter Jueptner in his new role as President, International, and she will remain a member of ELC’s Executive Leadership Team.

In 2012, Joy  Fan assumed leadership of the China affiliate, and has since worked with her team to lead its growth over the course of just nine years. Her leadership while spearheading the direct-to-consumer strategy in China has resulted in the growth of multiple brands in ELC’s portfolio and the development of key channels. Additionally, under her guidance, the China affiliate has grown into an industry leader in social media and digital marketing.

Joy Fan has leveraged her strategic vision, deep understanding of Chinese consumer preferences and her leadership abilities to successfully drive growth within the market, as well as to elevate the understanding of the Chinese consumer across the enterprise.

In her new role, Joy Fan will continue to be responsible for the company’s long-term growth strategy for China and its vision for the Chinese consumer.

As ELC expands its scientific presence through its new China Innovation Center in Shanghai, it will create a unique opportunity to grow and build on market and consumer insights to help develop products to meet the needs and desires of Chinese consumers. This R&D centre and the company’s scientific investments in China are expected to support and inspire the development of the entire prestige beauty industry all over the world. To that end, Joy Fan will play an important role in the development of the China Innovation Center, enabling truly localised innovation.

ELC expects Asia Pacific will continue to be a significant area of strategic focus and future opportunity for the company, as it includes some the largest affiliates globally, high-potential emerging markets, mainly across Southeast Asia and other key markets of influence.

Source: The Estée Lauder Companies. Matthew Growdon.

Following the recent announcement that Mark Loomis, currently President, Asia Pacific, will be taking on a new role as President, North America, Matthew Growdon, currently General Manager, Japan, will be promoted to Senior Vice President and General Manager, Asia Pacific, also reporting directly to Peter Jueptner. He will become a member of the Executive Leadership Team, leading all markets in Asia Pacific, excluding mainland China.

In his new role, Matthew Growdon will oversee all 12 markets in the region, working closely with affiliate General Managers. With the elevation of China, the Asia Pacific team, led by Matthew, has an opportunity to further focus its efforts on ELC’s multiple engines of growth throughout the region, including key affiliates that continue to drive the company’s global performance and significant opportunities in emerging markets.

The Asia Pacific team will continue to focus on strengthening its multiple engines of growth, leveraging new opportunities such as the Dr.Jart+ brand and building new local capabilities to better serve consumers through its new manufacturing facility in Japan.

Matthew Growdon is a globalist with nearly 20 years of experience at ELC, which has included broad strategic and global management roles across Asia, Europe, Africa and the United States, as well as for the company’s global brands, including Estée Lauder and TOM FORD BEAUTY. His extensive experience working across geographies and cultures gives him a unique understanding and appreciation for the diverse consumers and channels within each market and especially across the Asia Pacific landscape.

A strong brand-builder with deep Asia Pacific expertise, Matthew Growdon has led the strategic Japan market in his current role as General Manager, Japan, since January 2020, driving the vision and long-term strategy to deliver against ELC’s ambitions for this influential beauty market. Despite the many challenges from the COVID-19 pandemic, Matthew has led the Japan affiliate’s transformation, including a complete organisational re-design and establishing new capabilities. In addition, he led the channel diversification strategy through a dramatic expansion of the affiliate’s Online presence, the development of consumer data capabilities and strategic partnerships with key retailers.

A successor for Matthew’s current role will be announced at a later date.

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“This important evolution in our regional enterprise structure reflects our dedication to leveraging the unique talents, local expertise and proven track records of internally-trained leaders across the organisation. As we continue to elevate our commitment to China and Chinese consumers, these updates will also reinforce our focus on Asia Pacific to realise future business growth,” said Fabrizio Freda, President and Chief Executive Officer.