Following the acquisition in September of De Fursac, the French leader in accessible luxury menswear, SMCP announces the appointment of Elina Kousourna as De Fursac’s Chief Executive Officer with effect from 19 November 2019.
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She will take over from Edmond Cohen, who will become President of the Supervisory Board of De Fursac. In addition, Alix Le Naour will remain Artistic Director of the brand.
Flavien d’Audiffret, currently SMCP’s Digital & Innovation Director, will replace Elina as the Group’s Chief Strategy and Development Director, while also retaining responsibility for Digital operations. These two appointments fit perfectly with the SMCP Group policy and its ambition to promote internal mobility.
“I am delighted to announce the appointments of Elina Kousourna as the new CEO of De Fursac, and Flavien d’Audiffret as SMCP’s new Strategy, Digital & Development Director. They are both very talented people who have significantly contributed to SMCP’s development,” said Daniel Lalonde, CEO of SMCP.
“These two appointments fit perfectly with our company culture, deeply rooted in our entrepreneurial spirit, which fosters the internal mobility and the development of our talents. I am also delighted that Edmond will remain with us and continue to play a key role in the development of the De Fursac brand. On behalf of all of SMCP’s teams, we would like to wish them every success in their new roles,” continued Daniel.