Signet Jewelers Limited, the world’s largest retailer of diamond jewelry, announced the appointment of Rebecca Wooters as Chief Digital Officer, reporting to Virginia C. Drosos, CEO Signet Jewelers.
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“Our OmniChannel and digital transformation is even more important now with today’s shift to online shopping. Rebecca is joining us at a pivotal time in our Path to Brilliance transformation journey, which we are accelerating in these unprecedented times to emerge stronger than ever. She will work closely with technology, marketing, and banner teams to drive our overall digital strategy and launch new digital products and services, all aimed at creating an outstanding OmniChannel experience, and driving profitable growth.” said Ms. Drosos.
Ms. Wooters brings over 25 years of extensive experience across digital strategy and transformation, customer experience, operations, marketing and product development. She spent the past 12 years with with Citi and most recently as the Chief Customer Experience Officer and Head of Digital Experience for Citi’s Global Consumer Bank. Ms. Wooters was responsible for Customer Experience and the evolution of Digital Servicing, Digital Channels, and the emerging space of Voice, BOT and Digital Messaging.
During her leadership, the team rapidly accelerated its digital transformation resulting in double digit growth, engagement through the launch of industry leading digital capabilities, and was named Business Insider’s #1 Banking Mobile App with the most desirable features. This was achieved through the evolution of Customer Journeys leveraging a customer‐centric process: journey analytics and performance, core digital and OmniChannel experiences, digital design and agile delivery.
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Wooters earned her bachelor’s degree from Texas A&M University and her MBA from University of Texas at Dallas. In 2014, Wooters was named Dallas Top 25 Women in Business for her contributions both to the non‐profit and corporate community.