Maus Frères International announces the appointment of Sandrine Conseiller as new Global CEO of the Aigle brand.
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Sandrine Conseiller’s mission will be to rely on the brand’s French craftsmanship and roots to continue with its premiumization, diversification and its overall development both in France and worldwide.
Thierry Guibert, CEO of the Maus Frères International group and of Lacoste is thrilled by this nomination, “We are so glad to announce Sandrine Conseiller’s appointment. It consecrates the work Sandrine did as Lacoste’s Head of Marketing and Branding, making it possible for us to give strength to our brand’s desirability across the globe.
“We are counting on her leadership and her managerial abilities to shed light on the craftsmanship that makes Aigle’s success since 1853, and to amplify its development,” he continued.
Her arrival illustrates the fact that Maus Frères International, owner of Lacoste, The Kooples, Gant, and Tecnifibre, has the ambition to reinforce the links and the synergies between its brands while also respecting their identities.
Sandrine Conseiller (Neoma Business School) spent 20 years at Unilever, where she evolved from brand manager to vice-president. Since August of 2015, she has been working as worldwide marketing and branding Director of the Lacoste group. There, she has been evolving the brand towards more creativity by replying on the values dear to Rene Lacoste, its founder.
Founded in France in 1853, AIGLE has been creating modern living apparel that combines style and functionality. The brand is inspired by nature and is dedicated to fulfilling an urbanite’s need to navigate between the city and the wild, in offering you the protection with the use of innovative technology, and great attention to design details with style.
The iconic AIGLE rubber boots are still being handmade by skilled craftsmen in Châtellerault, France with excellent quality.
AIGLE, French for the eagle, a representation of freedom, and travel with no boundaries, continues to soar as a French label with stores in over 30 countries around the world.