Retail in Asia


Salvatore Ferragamo appoints new Creative Director

Italian luxury fashion house Salvatore Ferragamo appointed  Maximilian Davis as  Creative Director, effective from 16th March 2022.

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Born in Manchester, graduated from London College of Fashion, Davis founded his eponymous brand in 2020 and attracted immediate international recognition.

“I am delighted to welcome Maximilian at the House of Ferragamo. The clarity of his vision together with the level of execution and his powerful aesthetic make him one of the most brilliant talents of his generation. His work is defined by elegance, refined sensuality, and constant commitment to quality. Through his lens of contemporary sensibility, he will write a new, exciting chapter for this house built on a heritage of creativity, craftsmanship, sophistication, and outstanding human values,” said  Marco Gobbetti, Chief Executive Officer. 

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“I am deeply honoured to be joining Ferragamo, and grateful for the opportunity to build on the rich and profound heritage of the house. Ferragamo represents a dedication to timeless elegance and sophistication that I find incredibly inspiring. I’m looking forward to articulating my vision, elevated by the codes of Italian craftsmanship, quality and innovation,” added Maximilian Davis.