Luxury fashion destination FORWARD [FWRD], part of REVOLVE Group, Inc., announced Kendall Jenner as the new Creative Director.
SEE ALSO : Maison Pucci appoints Artistic Director
With elevated, modern identities and a deeply-rooted Los Angeles DNA, the pioneering relationship between FWRD and Kendall Jenner is unparalleled.
“I grew up loving fashion and have been incredibly fortunate to work with some of the most brilliant people in this business. As FWRD’s Creative Director, I am excited to help curate the site’s offering with emerging designers and brands,” said Kendall Jenner, Creative Director FWRD.
The celebrity, entrepreneur and renowned supermodel paired with the always on-trend FWRD make for a genuinely organic partnership that will deliver a next level fashion experience for shoppers. Jenner has paved her way as a pivotal force in fashion and is no stranger to creating global trends. With her guidance, FWRD will advance the future of luxury fashion commerce and the next wave of must-have designers and trends in the market.
As the new Creative Director, Jenner will be in charge of the look and feel of the site, curation of brands sold on the site, monthly edits of must-have trends, styles, and looks, as well as marketing ideas, brand partnerships, and brand activations. Jenner will be kicking off her new role during New York Fashion Week in September 2021.
“Kendall as the Creative Director for FWRD is the perfect choice as we continue to invest in the next generation luxury consumer. We have always had an extreme admiration for Kendall’s style, creativity, and overall exquisite taste. Her multifaceted experience in the fashion industry and the vision she has outlined for the FWRD business has the potential to transform our business and the luxury business as a whole,” said Michael Mente, Co-CEO and Co-Founder REVOLVE Group, Inc.
“Kendall is the epitome of luxury fashion, and there is not a better fit for this position. As leaders in the industry and innovators in marketing, we are always looking for fresh ideas, staying ahead of the curve, and being at the forefront of style trends. The world looks at Kendall to lead the industry, and we are beyond excited to have her vision for FWRD come to life,” said Raissa Gerona, Chief Brand Officer REVOLVE GROUP.