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PVH names Lea Rytz Goldman new Tommy Hilfiger global brand president

PVH Corp. has announced the appointment of Lea Rytz Goldman to the role of global brand president at Tommy Hilfiger, effective spring 2024.

SEE ALSO: PVH Q2 sales up on Calvin Klein, Tommy Hilfiger international sales, China soars

In her new role, Rytz Goldman will report to Stefan Larsson, CEO of PVH.

Rytz Goldman will join PVH from COS, where she currently serves as managing director. Prior to the H&M-owned COS, she led the repositioning and brand growth of sister brand Arket as part of her 10-year tenure of brand leadership with the H&M Group. In addition, Rytz Goldman has more than 20 years of brand leadership experience from other European brand groups, where she drove increased brand desirability and sustainable, profitable growth through multiple key leadership roles.

“Lea is a unique brand and business builder with an outstanding track record of growing brands and driving sustained, brand-accretive growth globally,” said Larsson. “Tommy Hilfiger is one of the most iconic and beloved brands in the world and under Lea’s leadership, vision and drive, we will be well positioned to supercharge the global growth of the Tommy Hilfiger brand, which is a key part of the ‘PVH+ Plan’, our multi-year growth plan.”

With the appointment of Rytz Goldman, Martijn Hagman will continue to lead as chief executive officer of PVH Europe. Hagman will also continue in his current capacity leading the Tommy Hilfiger global business until Rytz Goldman joins next year.

“Tommy Hilfiger is on a path of exciting growth, and I am eager to work with the Tommy Hilfiger and PVH teams to unlock the full potential of the brand,” said Rytz Goldman.

“Tommy Hilfiger’s rich history and core values deeply resonate with me, and I look forward to building upon its unique heritage as we evolve the brand for its next growth chapter.”

In its most recent trading update in August, PVH Corp. recorded a revenue increase of 4 percent to USD 2.207 billion for the second quarter, on the back of strong growth in the American fashion giant’s Asia Pacific region, especially China.

In China alone, PVH clocked 20 percent growth in local currency, reflecting continued recovery after the lifting of Covid restrictions in the fourth quarter of 2022.