Prada Group has announced the promotion of Luigi Preziotti to the role of design director of Prada, while Dario Vitale will stay in the same role, which he had already assumed, at Miu Miu.
The announcement comes one month after Italian designer Fabio Zambernardi was said to be stepping down from his role as design director at the Italian group’s Prada and Miu Miu brands, at the end of 2023.
Moving forward, the group has decided to introduce a new structure featuring two design directors, each in charge of one of the group’s labels, a source close to Prada told FashionNetwork.com.
Joining Prada in 2002, Preziotti has mainly been involved with Prada’s women’s ready-to-wear collections, and some special projects over the past 20 years. In his new role, he will report to Miuccia Prada and Raf Simons, “working on design development, runway shows and activities linked to the brand’s image and identity,” as per an internal memo, cited by MF Fashion.
Likewise, Vitale will take responsibility for Miu Miu as design director and will report to Miuccia Prada, but only after the show on October 3, which will mark the official farewell to Zambernardi.
In its most recent trading update, the Prada Group enjoyed double-digit revenue growth globally, lead by Asia Pacific sales, for the first six months of 2023.
Prada Group revealed revenues of EUR 2.2 billion for the first half, up 20 percent, lead by Asia Pacific, Prada’s largest market, which saw revenues surge 36 percent to EUR 716 million.
Moreover, the Prada brand has extended its beauty reach globally in the second half of 2023, announcing the launch of its debut makeup and skincare collections, respectively, in August.