Retail in Asia

In People

Pandora appoints new CCO


Pandora announced that Martino Pessina will join the company as Chief Commercial Officer reporting to CEO Alexander Lacik and serving on Pandora’s Executive Leadership Team.

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Martino Pessina joins Pandora from a position as President North America at H&M. He led a remarkable sales and profit turnaround on the fashion retailer’s North American market, which exceeds USD 4 billion in revenue, has 20,000 employees, and operates more than 700 stores. Martino Pessina has spent close to 20 years in different roles at H&M and been in charge of retail, sales, merchandising, operations and global expansion.

The newly established CCO position will be a cornerstone in Pandora’s new operating model announced 4th March, 2020. Leading Pandora’s ten new clusters, Martino Pessina will be responsible for commercial operations across the company’s more than 100 markets, and he will manage a retail centre of excellence to improve global merchandising, store development, planning and execution. He will also lead a new function called Network & Franchise Management overseeing the retail estate and supporting franchise partners globally.

Martino Pessina will join Pandora on 2nd April, 2020.

“As part of our turnaround programme, we are strengthening the organisation and moving Pandora closer to consumers. Martino has an impressive track record in international mass-market fashion retail and will play a very important role in this transformation. He is a natural leader with excellent analytical skills and a deep understanding of shoppers. I am very happy to welcome him to our leadership team.” said CEO Alexander Lacik.

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“Pandora is the world’s largest jewellery brand with a retail network touching millions of consumers. The company is now on a journey to step-change the relevance and reach of the brand, and that is incredibly exciting for me to be part of. I look forward to joining the team and contribute to the next steps in Pandora’s transformation,” said Martino Pessina.