In People

Nike loses president and vice president in shock exits

Brand Keys ranks Nike top retailer for customer loyalty

Nike Inc. saw both its Nike brand president and vice president resign this week, following reports of inappropriate behaviour.

Nike Inc. CEO Mark Parker sent an email last week, amid a company wide investigation into misconduct at the American sportswear giant.

SEE ALSO : Nike shapes announces a new era for retail

“Over the past few weeks, we’ve become aware of reports occurring within our organization that do not reflect our core values of inclusivity, respect and empowerment at a time when we are accelerating our transition to the next stage of growth and advance of our culture,” Nike CEO and chairman Mark Parker said in the internal communication, as reported by US media.

“This disturbs and saddens me.”

While no direct links were made to Edwards, the president of the Nike brand will officially depart in August after a stint as an adviser to Chief Executive Officer Mark Parker.

Edwards was responsible for managing Nike’s sales units across the world, its wholesale, retail and e-commerce business.

In a filing, Nike said a non-compete agreement means Edwards receive $525,000 over the next year in monthly instalments.

In other news, Jayme Martin, general manager of Nike global categories, is also leaving the brand. Edwards was his direct report, and no specific reason was given.

With Edwards out, Nike announced Elliott Hill, the former president of Nike Geographies, would take over as president of consumer and marketplace.

SEE ALSO : Brand Keys ranks Nike top retailer for customer loyalty

In announcing Edwards’ exit, Nike said that current chief executive officer Mark Parker will stay in the job beyond 2020.

The news comes as Nike attempts to lift a sales slump in its major North American market. Nike is due to report its third-quarter results on Thursday.

Follow Retail in Asia on Facebook, Twitter and LinkedIn.

Get our top stories delivered to your inbox:

 

Stay ahead
Subscribe for free!
Register now
Stay ahead