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Michael Kors names JC-T as new Greater China ambassador

American luxury brand Michael Kors announced the appointment of Chinese actor and singer JC-T as its new Greater China brand ambassador.

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“Introducing JC-T, as our newest Greater China brand ambassador,” said the New York-based brand via its Instagram account, along a photo of the Chinese star wearing a blue denim jacket from the marque’s latest collection.

“Known for his global impact and cool sensibility, the actor and singer joins us in style for our latest campaign.”

JC-T has starred in hit TV series including his role as Sima Zhao in The Advisors Alliance and Cao Pi in Secret of the Three Kingdoms, and will be featured as Gu Yun in the upcoming Winner is King. He is also a musician, and was previously a member of the Chinese boy band, M.I.C.

“I truly appreciate the versatile, modern and elegant designs of Michael Kors,” said JC-T. “It’s an honour to join the Michael Kors family, and I eagerly look forward to a journey filled with excitement and passion.”

Last July, Kors named Dahyun, a member of the South Korean global musical group Twice, as its newest global brand ambassador.

In its latest trading update, Capri Holdings, parent company of Versace, Michael Kors and Jimmy Choo, said revenues for the second quarter fell 8.6 percent to USD 1.29 billion, on the back of high single-digit declines across all its portfolio. In Asia, Versace sales increased 1.7 percent, but fell 11.9 percent at Jimmy Choo, and were down 1.9 percent at Michael Kors.

According to Bain and Co., China is expected to contribute up to 40 percent of worldwide luxury spending by 2030, up from 33 percent in 2019.