Retail in Asia

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Li & Fung appoints new Chief Customer Officer


Li & Fung Limited, a Hong Kong-based supply chain solutions partner for consumer brands and retailers, announced that Deepika Rana, in addition to her current responsibilities, is appointed to the role of Chief Customer Officer.

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This newly created position serves to leverage Li & Fung’s global network in 50-plus production markets and integrate its diverse supply chain solutions to create a keenly focused customer-centric offering.

Deepika has extensive experience in strategic sourcing and operations, having started her career in J.C. Penney’s Purchasing Corp., India. Prior to joining Li & Fung, she was the Managing Director of May Department Stores in India. With over 30 years of experience in managing and leading end-to-end functions in the supply chain at country, regional and global levels, Deepika’s strength lies in her innate understanding of brands, retailers and vendors, and in forging long-lasting partnerships. Over the past 16 years at Li & Fung, Deepika has championed innovative solutions that have delivered positive results for both its customers and vendor partners.

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Deepika holds a Master of Arts degree in Business Economics from the University of Delhi in India.