Retail in Asia


Hogan appoints new global brand ambassador

Luxury brand Hogan appointed Chinese actor Gong Jun as its global brand ambassador on Valentine’s Day. The celebrity is starring in the brand’s Spring Summer 2022 campaign.

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The luxury house commented on its social media that Gong Jun’s unique style perfectly embodies the brand’s effortless sophistication. 

The 29-year-old actor, known for his roles in popular TV dramas such as “World Honour” and “Begin Again”, owns nearly 20 million followers on Weibo in China. Soon after the announcement of this new ambassadorship,  the campaign hashtags #HOGANSS22 and #HOGANGlobalAmbassador have racked up a combined viewership of 32 million on the Chinese social media platform. This partnership will allow the brand to find relevance with today’s younger generation.

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The Spring Summer 2022 collection is available at HOGAN’s website and offline stores.