Retail in Asia


Givenchy names Nanao as first Japan ambassador

Luxury fashion house Givenchy has appointed Nanao as the first Japanese ambassador at the French maison.

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In a post via Givenchy’s Instagram, the label’s creative director, Matthew M. Williams said: “I really admire Nanao for her professional versatility as well as her personal energy and style. She will make an ideal Japan ambassador.”

As part of the announcement, the LVMH-owned brand posted three separate posts of the Japanese actress in black and white, wearing three unique outfits from Givenchy’s latest collection. The images were shot by Leslie Kee, a Singaporean photographer based in Japan.

“I am very honored to be appointed as Givenchy’s new Japan ambassador,” said Nanao. “Givenchy is a timeless brand that elevates me as a woman and an actress. I am very much looking forward to collaborating with the House on my personal expressions of elegance, which I consider a very important, key theme whether I am in front of the camera or not.”

A model, actress and TV personality, Nanao has starred in a variety of series and movies since embarking on her career in 2009, including action comedy Hell’s Garden and TV show Ninja ni Kekkon wa Muzukashii.

The Japanese market is becoming increasingly important to parent company LVMH, which clocked a 34 percent uptick in sales in Japan in the first quarter, with the market accounting for 7 percent of its global revenues of EUR 21 billion (USD 22.63 billion) during the three-month period.