ESPRIT HOLDINGS LIMITED announced the appointment of its new Chief Product Officer (CPO), Mr. Sang Langill, who joined the company in September 2021, spurring the creation of a series of new capsule collections and adjusting the Group’s strategy to focus on its e-commerce expansion. Through these new developments, the Group aims to revitalize the fashion brand.
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“Sang will take on the global leadership of the product and merchandising side of the business. I have great confidence and expectations for Sang and his team to introduce new innovation and creativity to Esprit’s product offering to not only drive sales but to also help our brand better engage with customers in a meaningful way,” said Ms. CHIU Christin Su Yi, Chairman of ESPRIT HOLDINGS LIMITED.
Adhering to the Group’s motto – “We want to make you feel good to look good” – Esprit has been enhancing its products in terms of design and quality, focusing on apparel that last longer and in turn, are more environmentally friendly and sustainable.
Esprit will be launching a series of new capsule collections throughout 2022. The pieces in these collections will be designed around themes infused with Esprit’s DNA, focusing on the brand’s story back in the late 70s through the 90s.The limited-edition capsule pieces have been curated and designed by members from garment and product design, merchandising, branding, and concept to consumer teams, located in different regions including Germany, Seoul, New York, Los Angeles, and Hong Kong.
“I am excited and honoured to be part of a brand with such a strong heritage. Furthermore, I am impressed by the passion and dedication exhibited by the teams throughout all our regions. I am confident that our love and passion for Esprit will be reflected in our upcoming collections,” said Langill.
Going forward, e-commerce will be Esprit’s key strategic pillar for its global ambitions. The Group is now looking into leveraging its e-commerce partnerships and expansion of its own direct-to-consumer e-commerce platform to accelerate this growth driver in Asia. The Group is also accelerating its first-party data capture and smart use of data to increase brand awareness and strengthen customer loyalty.
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Esprit was founded in California by couple Susie and Doug Tompkins in 1968. The Group has been listed on the Hong Kong Stock Exchange since 1993, and Esprit’s global headquarters have been relocated to Hong Kong earlier in 2021. To date, Esprit has a presence in more than 30 markets around the globe.