Retail in Asia


EXCLUSIVE interview with Ashley Galina: how to target Chinese consumers

Ashley Galina

Chinese market is the most attractive and challenging markets for all sectors. Retailers, in particular, have been experimenting ways of targeting the tech-savvy Chinese consumers and catch up with the trends emerging from the fast-pace internet revolution in the country.

It is the first time that retailers witness an East wave of innovation pervading the global market, and all the stakeholders in the retail industry are working together to understand where the internet revolution is leading.

Retail in Asia met Ashley Galina Dudarenok, an entrepreneur with a strong focus on Mainland China and over 12 years of experience in the region.

Ashley established Alarice ( and ChoZan ( and is now running her personal blog “Ashley Talks” ( to share her knowledge about social media, consumers and Chinese market.

During the interview, we have asked Ashley to give an overview on the trends in China, focusing on the use of social media such as WeChat and Weibo, and take our readers through a journey into the Chinese influencers and KOL’s world.

Watch the interview and find out how to target Chinese consumers.