The Estée Lauder Companies announced the appointment of its first-ever sustainability officer with the promotion of Bari Seiden-Young to senior vice president, global corporate communications, citizenship and sustainability, effective immediately.
Seiden-Young has been promoted to oversee communications for the New York-based company’s Global Corporate Citizenship and Sustainability (GCCS) organization, which looks to increase global awareness and communicate progress towards the company’s citizenship and sustainability goals.
Seiden-Young will also continue to oversee The Estée Lauder Companies’ Breast Cancer Campaign (BCC) and Lauder Family Communications.
She will continue to report jointly to Alexandra Trower, Executive Vice President, Global Communications, and Nancy Mahon, Senior Vice President, Global Corporate Citizenship and Sustainability.
“I am thrilled that Bari Seiden-Young will be leading our citizenship and sustainability communications. Bari’s expertise and deep understanding of The Estée Lauder Compamnies’ commitment to giving back in the communities where we live and work make her ideally suited to take on this expanded role,” said Trower.
“I look forward to partnering with Bari to continue The Estée Lauder Companies’ great work to build a more beautiful, responsible and sustainable world,” said added Mahon.
Joining Estée in 2001 as Vice President, Global Communications, Seiden-Young began by leading communications for the U.S. company’s Aramis and Designer Fragrances division.
Since then, she has worked on specialty brands including Bobbi Brown, Jo Malone London and La Mer. For the last quarter ending December 31, Estée Lauder recorded sales growth of 17% in the group’s Asia-Pacific region in the second quarter, with total-
company sales rising 7% to $4.01 billion.
The double-digit percentage rise was helped by gains in China, particularly millennials.
The Estée Lauder Companies manufactures and markets global skincare, makeup, fragrance and hair care products, which it sells across 150 countries and territories. Its brand portfolio includes Estée Lauder, Aramis, Clinique, MAC, and Too Faced, among many others.