On 15th March, Esprit has introduced a new executive team to help the brand develop a new and refreshed offering, first confirming the appointment of William Pak as Chief Executive Officer.
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Brian Wong, a financial industry veteran who held leadership positions in business and financial risk management and has considerable experience in managing investor relationships, has been appointed Chief Financial Officer.
Sang Langill, who held senior product and merchandising roles at adidas, Calvin Klein, Levi’s and Ralph Lauren, will take up the role of Chief Product Officer while Larry Luk, who held prior senior marketing positions at L’Oréal and Calvin Klein, has been named Chief Digital and Marketing Officer.
The new leadership together with existing President Europe, Leif Erichson, will kick-off a multi- dimensional business strategy, where products and experiences will be reinvigorated and delivered through a new omni-channel ecosystem introducing more touchpoints.
“We have now laid the foundation to breathe new life into our brand. Under our new collective vision, the team will tap into our wealth of experience as we journey into a new era of growth,” said William Pak, Chief Executive Officer at ESPRIT. “I am thrilled to have the full team aboard, which signifies we are going full speed ahead with our highly- anticipated comeback. The team will work closely together to ensure ESPRIT stays at the forefront of our industry, by creating sublime products that not only make customers feel good and look good but is also sustainable and consciously sourced.”