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Dr. Martens appoints former Apple exec as first-ever chief brand officer

Dr. Martens has appointed Ije Nwokorie to the role of chief brand officer, effective February 1, 2024, as the British footwear brand looks to become a GBP 2 billion (USD 2.49 billion) revenue brand.

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Currently serving as non-executive director of Dr. Martens, Nwokorie will step down as a member of the board of directors and the firm’s audit, risk, nomination, and disclosure committees.

In the newly created role of chief brand officer, Nwokorie will be a key member of the global leadership team, reporting to Kenny Wilson, CEO, and overseeing the global marketing, product and strategy functions. He will  be responsible for setting the overall brand strategy, vision and direction for the next phase of Dr. Martens’ growth.

“I’ve always loved Dr. Martens, and it’s been a real privilege getting to know the brand from the inside as a non-executive director,” said Nwokorie.

“Dr. Martens is defined by its rebellious, authentic and creative nature, all of which makes me really excited to be joining Kenny and the team early in the new year and to get to work.”

Nwokorie comes to Dr. Martens from from Apple, Inc., where he has been senior director of Apple retail since January 2018. Before Apple, he spent 11 years at global brand consultancy Wolff Olins, where he later became CEO, leading its San Francisco, London, Dubai, and New York offices.

Nwokorie is also chair of the non-profit organisation charity Water UK.

“Ije is a visionary brand storyteller, and this, along with his infectious passion for Dr. Martens, makes him the ideal person to lead the next era of our brand development,” said Wilson.

“I am delighted that he will be joining my team in a permanent full-time position of chief brand officer, which will be a crucial role to enable us to become a GBP 2 billion revenue brand.”