Crocs, Inc., a casual footwear retailer for men, women, and children, announced that Michelle Poole has been appointed as President, Crocs, Inc. effective 10th September, 2020. She will continue to report to Andrew Rees, Chief Executive Officer.
As President, Ms. Poole will assume responsibility for our Americas, Asia and EMEA regional commercial teams as well as continue to lead Product Design and Management, Merchandising, and Marketing teams.
Ms. Poole has served as Executive Vice President, Chief Product and Merchandising Officer since April 2020. Prior to this, she served as Senior Vice President and Chief Product and Merchandising Officer since 2014. In addition to her product and merchandising responsibilities, she assumed responsibility for Marketing function in 2017.
Ms. Poole has nearly three decades of experience and proven success in the development of several other product and lifestyle brands including Sperry Top-Sider, Timberland, Kangol, Converse, MTV Europe and Pepe Jeans where she held a range of marketing, merchandising & product management roles.
“Since joining the Crocs team, Michelle has had a profound impact on the trajectory and success of the Crocs business. I am proud to appoint Michelle to the role of president,” Rees said.
“As a brand, we have proven resilient in the face of adversity and are emerging from this crisis with renewed confidence and optimism. This change will provide an even more effective and cohesive go-to-market strategy to achieve our long-term brand and commercial goals. We are confident that Michelle’s track record and leadership will continue to fuel sustainable growth in 2021 and beyond,” continued Rees.
“It is a privilege to lead such a talented team and to act as steward of this incredible global brand. I could not be more excited by the opportunity to integrate our teams globally, enhance our go-to-market strategy and grow the Crocs brand for years to come,” added Poole.