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Chanel appoints new fragrance and beauty general manager for US region

Chanel Inc. has appointed Emilie de Tramasure to the role of general manager of the firm’s fragrance and beauty segment in the U.S., effective September 9.

SEE ALSO: Chanel reshuffles Asia-Pacific management as region chief retires

De Tramasure succeeds Barbara Menarguez, who will retire from Chanel on April 26.

In the interim, the French luxury maison’s fragrance and beauty category in the region will be led by Molli Megasko, head of digital, U.S.

For the past six years, de Tramasure has been general manager of watches and fine jewelry at Chanel U.S. In her new role, the Chanel executive will remain a member of the Parisian firm’s U.S. management committee, which she joined in 2018 upon relocating to the U.S.

De Tramasure began her career at Chanel in 1998 as a fragrance and beauty brand manager in Mexico City, after which she spent eight years in Paris in various roles overseeing the development and launch of products within fragrance and skin care. From here, she moved to Singapore as the regional head of marketing for watches and fine jewellery for the Asia Pacific region, before moving to Belgium in 2010 in a new corporate role as brand education director.

She later moved back to Paris as international head of marketing, fragrances and beauty, leading business strategies and product launches across fragrance, makeup and skin care.

An internal and external search will be conducted for a new U.S. general manager of watches and fine jewelry, the company said.

The new appointment comes one month after Chanel named two new executives to replace Vincent Shaw, the Parisian brand’s Asia-Pacific president, who in February revealed he is stepping down later this year.

For the full-year 2022, Chanel reported a 17 percent uptick in sales to USD 17.22 billion, thanks to an increase in sales with Chinese shoppers, in mainland China, and as they resume travelling.

The prestigious brand said revenues in Asia Pacific gained 14.3 percent to USD 8.65 billion on a comparable basis, while revenues skyrocketed 29.6 percent in Europe to USD 4.72 billion and grew 9.5 percent in the Americas to USD 3.86 billion.

This article was updated on 19 March 2024. The previous version misstated Emilie de Tramasure’s appointment as a global role.