North American outerwear brand Canada Goose announced on 31st March the appointment of Carrie Baker as President, Canada Goose, effectively immediately. She will report to Dani Reiss, Chairman and Chief Executive Officer, Canada Goose.
The appointment enhances the executive structure to accelerate its next phase of global growth. Dani Reiss will continue to oversee all aspects of the business, operations and strategy – with commercial leadership and marketing under Carrie Baker.
“Carrie has played an instrumental role in making Canada Goose the business it is today. She is a dynamic leader and proven operator, and I am excited to partner with her in executing the Company’s bold vision,” said Dani Reiss, Chairman & CEO, Canada Goose. “This change in structure marks an important inflection point for Canada Goose, on our way to the next milestone.”
In her most recent role Baker was responsible for accelerating the North American business, achieving 36 percent revenue growth in the first three quarters of fiscal 2022. Carrie has been with Canada Goose for more than ten years, having also held positions of EVP, Chief of Staff, and Chief Communications Officer. Recognized as a strategic and collaborative leader through key stages of the company’s growth, Carrie has helped lead critical initiatives including the Company’s IPO and the development of its industry-leading Sustainable Impact Strategy.
“Seeing the company’s growth around the world and expansion into new categories over the last ten years, Canada Goose is truly a brand like no other,” said Carrie Baker, President, Canada Goose. “I am proud of the incredible brand momentum we’ve built over the last decade, and our proven success in establishing sustainable industry standards, but it’s only the beginning – I am truly excited to unlock the incredible opportunity ahead of us.”
Ana Mihaljevic will assume the dual role of President, North America and EVP, Sales Operations & Planning, expanding her operational leadership experience in Canada Goose’s most established commercial market.