Canada Goose has named fashion designer Haider Ackermann as its first-ever creative director.
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In his new role, Ackermann will apply his design expertise to shape the future of Canada Goose product and elevate the brand’s creative aesthetic, according to a press release.
The Colombian-born French designer will be based in Paris and work alongside Canada Goose chairman and CEO, Dani Reiss.
His first collection is scheduled for autumn/winter 2024.
“When it comes to the marriage of craftsmanship and beauty, there’s no one more fitting than Haider Ackermann. He intuitively understands Canada Goose as a brand apart from all others, and that authenticity, craftsmanship and performance are the cornerstones of our brand,” said Dani.
“With his distinct ability to harness the energy and potential of our authentic heritage, I look forward to seeing his impact across our designs.”
The designer’s appointment is marked by the launch of an exclusive style in support of Polar Bears International (PBI), which aims to protect polar bears and their declining habitat. Ackermann went on a trip with Dani to Churchill, Manitoba – known as the polar bear capital of the world – prompting the conservation them behind his inaugural launch.
The launch campaign also celebrates film icon and activist, Jane Fonda, and her enduring environmental efforts
“What drew me to Canada Goose is not only how they have created a category, but also its authentic reputation and drive to stay committed to its purpose. The impact this brand has had on the world around us is meaningful and inspirational,” said Haider. “I consider myself a student of the environment and my trip to Churchill lit a fire to do more and be more. My hope is that by coming together with the extraordinary climate champion Jane Fonda, we can help drive people to act – and to do it now.”
The limited-edition sweatshirt, called the PBI Hoodie, is made of organic cotton and 100 percent of proceeds from the sale of the sweatshirt will go to PBI to fund research, implement innovative conservation strategies, and educate communities about the importance of protecting the Arctic.
The PBI Hoodie will be in select Canada Goose stores around the world and online.