Canada Goose announced the appointment of Scott Cameron as President, Asia-Pacific (APAC), effective 1st April, 2021.
Scott Cameron joined Canada Goose in 2016 as Chief Strategy and Business Development Officer and most recently served as President of the Greater China region.
Scott leads the cross-functional Greater China business unit, with responsibility for national market development efforts. He joined the company in 2016 and previously served as Executive Vice President of eCommerce, Stores and Strategy, where he was responsible for all operational elements of the Canada Goose direct-to-consumer business, and led the Strategy team.
During his tenure, Cameron was responsible for the development and growth of the brand’s direct-to-consumer channels globally, successfully established Canada Goose’s presence in Asia, and assembled a world-class team. In this new role, he will oversee all marketing and commercial activity within the expanded APAC region, which includes Greater China, Japan, South Korea, Australia and New Zealand.
Prior to joining Canada Goose, Scott spent eight years at McKinsey & Co., a management consulting firm, most recently as Principal where he specialized in the global consumer retail space. Scott received an Honours Bachelor in Commerce degree from Queen’s University and a Master of Business Administration from Harvard Business School, where he was a Baker Scholar. In his free time, Scott likes to read and also enjoys traveling and the great outdoors.
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“Scott has been instrumental in ensuring the highest level of operational excellence throughout our stores globally, building our business in Greater China and providing an exceptional level of support to the executive team for the past five years. This appointment is a reflection of his relentless efforts and the success he has helped to drive in the region,” said Dani Reiss, President & CEO of Canada Goose.