As Burberry’s Christopher Bailey readies for his new roles as president, after serving as chief executive officer, the British brand is strategically bolstering its design team beneath him.
Burberry on Monday confirmed it has recruited former-Dior design director Sabrina Bonesi. Bonesi will become the house’s design director, leather goods and shoes — a new role created by Burberry — and will be responsible for men’s and women’s bags, shoes and accessories.
The new recruit starts Monday and reports directly to Bailey, chief creative and chief executive officer.
Other creative appointments at Burberry are understood to be in the works, according to WWD.
In July, Bailey will no longer be called ‘CEO’, and will instead, take on the new title of president while remaining chief creative officer.
Marco Gobbetti, who joined Burberry in January as executive chairman, Asia-Pacific and Middle East, will take over as CEO.
“I will focus more specifically on design, the products, creativity, architecture, marketing, communication, experiences,” said Bailey, at the time of first announcing his and Gobbetti’s future roles.
“He will focus more on the operational side, finance, retail and merchandising. I see this really as two pieces working together. We will jointly lead all the strategies and people.”