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Brioni appoints new CEO


Kering announces the appointment of Mehdi Benabadji as CEO of Brioni, with effect from 1st January, 2020.

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He will report to Jean-François Palus, Group Managing Director of Kering. Mehdi Benabadji has held a series of operational and executive positions within Kering since 2003. Most recently, he was Chief Operations Officer, in charge of the Group’s logistics and industrial activities. He is very familiar with Brioni, having been Director of Strategy and Development of the House after its acquisition by Kering in 2011. His mission now will be to consolidate the repositioning of Brioni and to support its international development.

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Mehdi Benabadji takes over from Fabrizio Malverdi, who has decided to leave the Group to pursue a new professional challenge.