Luxury Italian brand Bottega Veneta is restructuring its leadership and organisation, which includes the promotion of Dario Gargiulo to chief executive officer of Greater China.
Joining Bottega Veneta in 2018, in the role of chief marketing officer, Gargiulo most recently served as chief marketing officer and digital business officer at the Kering-owned fashion brand. Before Bottega Veneta, the marketing maven worked at Italian fashion brand Diesel for three years, after a 12-year tenure at Heineken in various marketing positions in Italy, the Netherlands and Brazil. He began his career at Missoni.
Replacing Gargiulo is Samuel Diep, currently chief merchandising officer, who joined Bottega Veneta in 2020. He will now be in the role of chief merchandising and marketing officer at the Milan-based brand.
Prior to working Bottega, Diep helmed the merchandising team in China for Celine since 2019. Before that, he worked at Loewe and Saint Laurent in Paris for more than 10 years, in both collection and retail merchandising.
Ellen Kim, currently CEO of Japan-Guam and South Korea, and who joined Bottega Veneta in 2016 as general manager of South Korea, has been promoted to the position of CEO to the newly formed APAC region, adding Southeast Asia to her current perimeter. Prior to joining Bottega Veneta, she spent 10 years at Chanel in various positions.
All appointments are effective July 1. Each executive will report to Bottega Veneta CEO, Bartolomeo Rongone.
Earlier this year, Bottega Veneta appointed RM from K-pop band BTS as its first-ever brand ambassador, as the luxury brand looks to make further inroads in Asia. It also plans to hold a fashion show in Beijing this July.
In 2022, Bottega Veneta achieved a revenue of EUR 1.74 billion, marking a 16 percent growth, despite weak sales in North America and China.