Retail in Asia

In People

ZALORA appoints Elias Pour as Chief Marketing Officer


Online fashion retailer ZALORA is announcing the appointment of Elias Pour as Chief Marketing Officer.

SEE ALSO : EXCLUSIVE INTERVIEW with Zalora’s COO Giulio Xiloyannis

Elias will lead a team of over 150 people, overseeing the full marketing operations of ZALORA Group.

Elias joins ZALORA from Red Bull where he held the position as Head of Digital, and was responsible for the brand’s digital marketing, content production and ecommerce
sales in Asia-Pacific.

Elias brings a wealth of knowledge, experience and a successful track record across a wide range of vertical industries and regions. Early in his career, Elias worked in
both Sweden and Denmark and held key management positions for Volvo, Danske Bank and Telenor.

He’s been based in Sydney, Australia in the last 8 years, working for renowned brands such as Adobe, Commonwealth Bank of Australia and most recently, Red Bull.

SEE ALSO : EXCLUSIVE INTERVIEW with Zalora : partnering with brands to boost brand awareness

Patrick Schmidt, Co-CEO of Global Fashion Group, shared “As ZALORA enters a new phase of growth, we welcome new talents to join us, and Elias is a perfect addition to the management team given his experience in leading high-profile business development and marketing teams across different industries. I am confident that under his leadership, ZALORA will continue to provide fashion consumers in Asia, the best online and mobile shopping experience possible and achieve its full
potential as the region’s fashion retail powerhouse.”