Retail in Asia

In People

Walmart exec to join Levi’s as head of global e-commerce

Levi Strauss & Co. (LS&Co.) has appointed Marc Rosen as executive vice president and president of global e-commerce.

Formerly the senior vice president of global e-commerce at Wal-Mart Stores Inc., Rosen brings more than 20 years of retail and e-commerce leadership to the role.

Prior to his experience at Walmart, where he was responsible for designing, building, operating and expanding Walmart.com globally, Rosen was senior vice president of information systems, with responsibility for Walmart’s global merchandising, supply chain and store systems. He also held senior leadership positions for Walmart’s international business unit and Ernst & Young.

The appointment is effective 5 May 2014.

Reporting to Chip Bergh, LS&Co. president and chief executive officer, Rosen will be responsible for leading the company’s global e-commerce business to drive new growth, consumer loyalty and sustainable profitability.

“Our e-commerce business has experienced strong, double-digit growth the past few years,” said Bergh. “Investing in e-commerce continues to be a top priority for LS&Co. because of the sizeable upside opportunity that exists."

Bergh also disclosed that the company will establish digital flagship stores to drive Omni-channel growth, optimize its presence its wholesalers’ websites and continue to improve the overall consumer experience to drive brand loyalty.

Rosen is expected to establish Levi.com and Dockers.com as digital flagship stores, which will feature advancements in systems and technology as well as a focus on LS&Co.’s highest-growth markets, which include China, France, Germany, Japan, the United Kingdom and the United States.

“Levi Strauss invented a category more than 140 years ago, and the company hasn’t stopped delivering market-leading innovation ever since. My goal is to deliver a leading-edge e-commerce experience for consumers that drives new levels of growth for the world’s global jeans wear leader," Rosen said.