Retail in Asia

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Omnicom Media Group China appoints head of measurement

Omnicom Media Group China has appointed Adam Hodgson, as head of measurement – marketing sciences.

Adam-Hodgson-e1467086954620-blackwhiteIn his new role Hodgson will lead the ROI measurement team, focusing on measuring the impact and performance of client marketing investment, through the establishment of systems and processes designed to optimise communication effectiveness and budget efficiency across OMD and PHD.

He joins Omnicom Media Group from Ipsos Australia where he was media technical director.

For more than 20 years, Hodgson has worked with both local and international clients across Asia-Pacific, including Visioncare, Pernod Ricard, Philips, Beiersdorf, Cerebos, L’Oreal, Hyundai, Pfizer, Johnson & Johnson and more.

(Image credit: Marketing Interactive)