Retail in Asia

In People

Moda Operandi appoints new China director

Ming Yang

U.S. fashion discovery platform Moda Operandi announced the hiring of its first-ever China managing director.

SEE ALSO : Camper has an new Camper Lab creative director

The New York-based Moda Operandi has revealed Ming Yang as its new head of China. Ming now has the task of overseeing Moda Operandi’s business strategy and operations in mainland China, forming and growing its Shanghai team. She will report directly to
Ganesh Srivats, CEO.

With several year’s luxury e-commerce experience, Ming comes to Moda Operandi from UK-based luxury fashion marketplace, Farfetch. Here, she served as managing director for greater China and APAC.

Prior to Farfetch, Ming served as the China country manager for ShopRunner, as well as chief digital officer at Best Buy China, and vice president of consumables at Amazon China.

Ming holds her Bachelor of Engineering from Tsinghua University, and a Master of Science in Computer Engineering from Santa Clara University.

“I’m thrilled to welcome Ming as Moda’s first Managing Director of China. Ming’s experience successfully shaping major U.S. and UK-based retail brands to fit the needs of the Chinese luxury consumer is unparalleled,” said Srivats.

“At Moda, we are committed to becoming part of the local fabric in China, building our China operation from the ground-up, and ultimately being the pre-eminent luxury fashion platform for Chinese consumers. Ming has just the experience to get us there,” he continued.

Moda Operandi has served the Chinese customer for years, it said in the press release, adding that Ming’s appointment marks the company’s official entry into the region.

“I see incredible opportunity for Moda Operandi to thrive in the Chinese market,” said Yang.

SEE ALSO : EXCLUSIVE : eCommerce in China. Be FASSST!

“I’m excited to join Moda at such a pivotal moment and am eager to introduce the Chinese luxury consumer to a new way of shopping and discovering the world’s best fashion with Moda,” she continued.