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Micaela Le Divelec Lemmi is Ferragamo’s new CEO

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Salvatore Ferragamo has appointed Micaela Le Divelec Lemmi as its new group director and CEO, effective immediately.

The luxury Italian footwear brand said in a statement on July 31 that Le Develec Lemmi replaces director Raffaela Pedani, who resigns with immediate effect.

SEE ALSO : Salvatore Ferragamo revamps its website in Europe and China

Le Divelec Lemmi joined the Ferragamo Group on April 2018, commencing her role as general manager, while the company searched for a new CEO, since the departure of Eraldo Poletto in March.

With 20 year’s fashion and luxury industry experience, the Kering Group veteran started off in Gucci’s finance department, before being appointed chief finance officer at Gucci in 2008, and then the Italian luxury label’s chief operations officer in 2013.

In 2014, she switched Kering brands to Richard Ginori where she worked as chief executive officer, before returning to Gucci in 2015, as chief consumer officer.

In addition to joining the Ferragamo helm, Le Divelec Lemmi has also taken the office as the director in charge of the internal control and risk management system, and as a member of the committee of product and brand strategies, said Ferragamo in a release.

When announcing the new appointment, the company also said its first-half revenue was down 3.4% currency-neutral or 6.2% on a reported basis to €674 million, some €685 million lower that analysts had predicted.

Total retail sales fell 5.2%, while wholesale sales were down 7.6%. By region, Asia-Pacific revenue dropped 5.5%, made up by China, which declined 1%. However, Hong Kong rose 32%.

The Japanese market registered a 4.2% decrease.

Looking forward, the group remained cautionary for 2018.

SEE ALSO : Salvatore Ferragamo names new Global Chief Retail Officer

“Salvatore Ferragamo Group sales, margins and results for full year 2018 are expected to be negatively impacted by the current currencies trends, by the enduring unfavourable retail channel mix and by the difficult wholesale environment,” said the group in a statement.

“In this context, the company will continue to invest in a focused program aimed at relaunching the brand and optimizing the processes.”

 

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