Retail in Asia

In People

MasterCard appoints new marketing head for APAC, EMEA

MasterCard recently Sam Ahmed as group head, Marketing, Asia/Pacific, Middle East and Africa (APMEA).

Based in Singapore, Ahmed will be responsible for the management of the region’s marketing teams and will oversee the development of strategies and campaigns for MasterCard’s advertising, sponsorships, promotions, as well as digital and consumer marketing initiatives across APMEA.

“Sam brings a wealth of regional consumer marketing experience to MasterCard, and I am pleased to announce his appointment as group head of Marketing in APMEA,” said T.V. Seshadri, group executive, Global Products and Solutions, Asia/Pacific, Middle East & Africa, MasterCard. “Given his extensive experience and stellar track record in leading transformational campaigns, Sam is well-placed to drive the growth of the MasterCard brand.”

Most recently, Ahmed served as Vice President, Marketing & Category at Starbucks Coffee Asia Pacific. Based in Hong Kong, he was a key member of the Starbucks Asia-Pacific Leadership Team, which oversees more than 1,600 stores (wholly owned or country joint ventures) across 14 markets.