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L’OCCITANE Group appoints new Executive Director and Group Managing Director


L’OCCITANE Group announced the appointment of Yves Blouin as Executive Director and Group Managing Director, effective 18th January 2021.

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He will report directly to Reinold Geiger, Chairman and Chief  Executive Officer of the L’OCCITANE Group.

Yves Blouin worked with Chanel from 1993 to 2019, holding positions as Managing Director and General Manager in South-East Asia, China, Japan, the Middle East and India. He has a long and successful track record managing diverse and complex markets and developing a customer-oriented culture. On the corporate responsibility front, Yves Blouin has initiated energy-saving and recycling programmes and promoted diversity among his teams.

Mr Blouin holds a bachelor’s degree in management and attended the Harvard Business School Advanced Management Programme.

Reinold Geiger, Chairman and Chief Executive Officer of the L’OCCITANE Group said, “Yves Blouin’s long-standing work experience in Asia, which accounts for almost 50% of the Group’s activity, and his extensive expertise in leading global luxury and cosmetics brands will be a great asset as the Group continues its drive for growth and profitability.”

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Yves Blouin succeeds Sylvain Desjonquères, who will be leaving his position as Group Managing Director while continuing to support the company by serving on the Board of L’Occitane Groupe S.A., the parent company.