Retail in Asia

In People

Kering’s Brioni hires Justin O’Shea as creative director

Italian tailor Brioni, part of French luxury and sports group Kering, has hired Justin O’Shea as creative director responsible for the brand’s collections as well as it image.

The hiring is unusual as O’Shea has little experience drawing clothes as he was previously fashion designer at German online fashion retailer mytheresa.com.

Fashion experts say the role of a fashion designer is increasingly becoming equivalent to an orchestra director – a person who has a vision for the brand and tells designers what to do and draw as opposed to doing the drawings him or herself.

(Source: CNBC)