Johnson & Johnson has called a global creative pitch for its baby products account, estimated to be worth USD20 million. The development puts long-time incumbent Lowe on high alert.
The pitch is understood to cover Asia-Pacific, a big market for the fast-moving consumer goods company.
In Asia, Lowe handles the entire baby products range for J&J, plus a few adult brands in some parts of the region. The agency’s relationship with the company goes back to 1991 when the account was being handled by a sister shop with whom it later merged.
(Source: Media)