Retail in Asia

Indonesia’s Gojek names new Vietnam head

Indonesian ride-hailing giant Gojek has appointed Sumit Rathor to the role of general manager in Vietnam.

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Rathor succeeds Phung Duc, who co-founded Gojek Vietnam and served as its CEO since 2020. The company said Phung has chosen to seek new professional challenges.

Rathor joined Gojek in 2019 as regional head of Gojek Indonesia. He then moved to Vietnam in 2022 to lead the local unit’s merchant, marketing, and strategy functions.

He is the fourth general manager for Vietnam, after Gojek entered the country four years ago.

Gojek said it now has 200,000 drivers and tens of thousands of food merchants in Vietnam. In 2020, it was rebranded from GoViet to Gojek.

Founded in 2010 by Nadiem Makarim, Kevin Aluwi, and Michaelangelo Moran, Gojek is headquartered in Jakarta.

In 2022, GrabFood was the leading food delivery service in Vietnam, holding 45 percent of the market share in this segment, according to Statista.

ShopeeFood followed closely as the second most popular food delivery platform in the country with 41 percent of the market share.