Ignite Media Group, Macau’s media conglomerate announced the arrival of Tobias Berger as its new head of group Media Sales.
Berger joins Ignite Media Group from his most recent position as the head of Asia Online Media Sales at Expedia, the world’s largest online travel company. With prior experience at some of the largest multimedia integrated conglomerates in North America, Berger brings deep expertise across the full range of media products relevant at Ignite Media Group: from online to print, and outdoor advertising.
Mark Hammons, managing director at Ignite Media Group, welcomed Berger’s arrival: "With Tobias leading our Group sales team, we are excited for the prospects to leverage advertisers across the spectrum. From luxury brand advertisers, to mass market to tourism and hospitality, we look forward to better connecting with the highest-spending consumer demographics in Greater China. Tobias’ expertise in online media will be a good complement to Macau.com and he brings a great wealth of multi-media experience to Ignite’s other media assets."