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Gucci names new global communications chief

Gucci

Italian brand Gucci has reportedly found a new global communications chief to oversee the luxury house’s total communication efforts, as it continues to record positive sales growth each quarter in 2019.

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Kering-owned Gucci has promoted Beniamino Marini to the role of global head of communications, according to the Italian press, succeeding Alessio Vannetti, who departed Gucci in September.

According to MF Fashion, Marini will report directly to Robert Triefus, Gucci’s executive vice-president and chief marketing officer.

Marini first joined the Kering group in 2015; taking on the role of global social media and editorial content manager, following a stint at fellow Italian luxury label Missoni.

In 2018, he then joined Gucci’s beauty division, where he worked alongside creative director Alessandro Michele in developing Gucci’s beauty brand image.

Marini’s promotion comes on the back of a series of internal management changes at Gucci, following the departure of Jacopo Venturini, Gucci’s executive vice-president for merchandising and global markets, in October.

When Venturini’s role was not filled, Gucci promoted Matteo Giopp and Maurizio Pisanu to the separate roles of chief merchandising officer and global director licensing high-end accessories, respectively.

In late October, Kering said third quarter revenues increased by 14.2% (up 11.6% in like-for-like terms), compared to a 34.9% rise a year earlier, reaching €3.88 billion. The performance was driven by strong results recorded by the luxury group’s three leading labels, Gucci, Bottega Veneta and Saint Laurent.

SEE ALSO : Kering records close to 30% comp sales growth in 2018, Gucci and Saint Laurent soar

The Asia-Pacific region (excluding Japan) saw comparable retail sales witness the highest growth rate during the quarter, up 18%. However, sales during the three months in Hong Kong dropped 35%, it said.

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