Retail in Asia

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Former CEO of SingPost Wolfgang Baier joins Luxasia

Former Group Chief Executive Officer (CEO) of Singapore Post (SingPost) Dr Wolfgang Baier has joined fragrance and cosmetic distributor Luxasia as its CEO.

The appointment of Dr Baier will be key to Luxasia’s overall growth strategy as it strengthens its capabilities to reinforce its position as Asia’s trusted beauty brand, a media release said on Wednesday (Aug 17).

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Dr Baier had joined Singpost in Feb 2011 as CEO (International) to oversee the development of SingPost’s international wing and was appointed as Group CEO in October 2011. He resigned in Dec 2015.

The owner of Luxasia Mr Patrick Chong said: “Wolfgang has proven leadership capabilities, vast knowledge and skills in areas such as Customer Relationship Management and omni-channel retail experiences, which will strengthen Luxasia’s future offerings.”