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Estée Lauder names new President of ELC Online


Estée Lauder Companies announced that Dennis McEniry, President of ELC’s online division, is set to retire at the end of this calendar year – some 20 years after he joined the U.S. beauty company.

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Gibu Thomas, who will assume the role of president, ELC online, effective 16th November, 2020, will succeed McEniry. Gibu will report directly to Fabrizio Freda, President and Chief Executive Officer.

Source: Estée Lauder Companies

“Dennis has been a truly innovative and visionary digital leader. As the inaugural President of ELC Online, he has overseen the formation and incredible expansion of this division,” said Freda.

McEniry joined the New York-based company as Vice President of technology, in 2001, when its e- commerce platform – started by William Lauder – was just five years old.

From here, McEniry was named the first-ever president of ELC online in 2003, and went on expand ELC online from just four U.S.-based websites to a global presence in more than 50 countries, 350 sites, 80 brand boutiques on platforms, such as Tmall, and 1,700 doors.

McEniry also drove the leveraging and deployment of mobile technology globally.

“I am thrilled to welcome Gibu to The Estée Lauder Companies as the new President of ELC Online. He is a highly talented and respected digital expert with a proven record of success in e-commerce, technology infrastructure, digital media, mobile and omnichannel,” continued Freda.

As president of ELC online, Gibu will be responsible for the company’s online business globally, leading e-commerce and omni-channel platforms, as well as strategizing digital channels to continue to accelerate growth and reach for ELC’s brands.

Additionally, he will partner closely with Global Brand Presidents and other executive leaders across the organization to drive omnichannel strategy. He will also work closely with Jane Lauder in her new role as executive vice president, enterprise marketing
and chief data officer, to further integrate the company’s analytic capabilities and strengthen digital innovation through data and insights.

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Gibu joins the company from PepsiCo, Inc., where he served as senior vice president and global head of e-commerce for the past five years.