Burger King Corp. has announced the appointment of Natalia Franco as executive vice president and global chief marketing officer, effective 17 May. Franco will be responsible for the company’s global marketing function, overseeing product innovation, consumer insights and the development, implementation and communication of the brand’s marketing and advertising strategies worldwide.
Franco most recently served as vice president, global marketing and innovation for the Coca-Cola Company where she was responsible for all cross-functional marketing efforts for the McDonald’s Division, including R&D, consumer insights, marketing and operations innovation working with business units around the world. Prior to joining the Coca-Cola Company, Franco worked for General Mills Inc. where she held a variety of US domestic and international marketing positions of increasing responsibility. Earlier in her career, she gained extensive international marketing experience in Central and South America with Savoy Brands International and Unilever.
"The Burger King system is a highly dynamic and well-regarded brand and I am delighted to be joining this team," said Franco. "I am confident that my past professional experiences and my consumer-centric marketing approach will further enhance the brand’s perception and awareness and help drive increased guest visits to our restaurants and profitable sales around the world."
This article was provided by BusinessWire.