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Bottega Veneta appoints SVP global marketing in fresh digital push

Bottega Venetta new SVP Campbell - Retail in Asia

Bottega Veneta has added two new executives to its top-line fold, including a SVP of global marketing, in a bid to sharpen its digital focus and inject a shot of adrenaline into sales growth.

The Italian luxury brand said it has appointed Kristen Campbell as senior vice president of global marketing.

SEE ALSO : Marc Jacobs appoints Eric Marechalle as new General Manager

A communications veteran, Campbell most recently ran her own firm, KC Consulting, after serving as vice president of global marketing at Michael Kors.

She will report to Bottega Veneta’s chief marketing officer Lisa Pomerantz, with whom she previously worked at Michael Kors.

In her new role, Campbell has been tasked with the recruitment of a team that will specialise in digital and social media advertising.

In a newly created position for the luxury maison, Bottega Veneta also named veteran fashion editor Meenal Mistry senior director, global editorial content and copy.

Mistry starts August 21 in New York, and is responsible for social media, and editorial and brand narratives, the company said.

She previously served as fashion director of Off Duty at The Wall Street Journal from 2012 to 2017.

SEE ALSO : Jimmy Choo bought by Michael Kors in $1.2 Billion deal

It’s been a rollercoaster year of growth for the Kering-owned brand. Revenues at Bottega Veneta rose 1.7% in the second quarter on a comparable basis, following a 2.3% increase in the first quarter.

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