LVMH has announced the appointment of Benjamin Vuchot as Chairman and Chief Executive Officer of its travel retail business DFS, promoting a Sephora executive with extensive experience in retail in Asia for the role of President Asia.
SEE ALSO : Sephora appoints new Global President and CEO
Benjamin Vuchot spent over 3 years expanding the footprint of Sephora in Asia and reinforcing the brand awareness of the beauty chain in the region. Prior to Sephora, Vuchot had spent over 5 years at DFS, overseeing North Asia, so the new position marks his way back to its first experience at LVMH, this time with a global scope.
Vuchot embarks on this new adventure a few months before the opening of the majestic department store La Samaritaine set to open in Paris in 2021.
SEE ALSO : Sephora appoints Benjamin Vuchot as President Asia
Before joining LVMH, Vuchot had spent over 15 years at Richemont working for Cartier and Van Cleef & Arpels.
