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Abercrombie hires top designers to turn around A&F brand

Struggling teen apparel retailer Abercrombie & Fitch Co has hired designers and executives from top brands such as Ralph Lauren, Karl Lagerfeld and Tommy Hilfiger as it looks to turn around its business.

The company said on Tuesday it hired designers Aaron Levine from Ralph Lauren Corp and Kristina Szasz from PVH Corp to head design at its A&F men’s and women’s units, respectively.

Levine, who joined Abercrombie in July, headed men’s design at Ralph Lauren’s Club Monaco chain. Szasz, who will join in September, was design director for denim at PVH’s Karl Lagerfeld and Tommy Hilfiger brands in Europe.

(Source: CNBC)