Abercrombie & Fitch has named Ashley Price Senior Vice President and Creative Director of Marketing, the company said on Tuesday.
She will oversee creative marketing for all brands – Abercrombie & Fitch, abercrombie kids, and Hollister – the company’s internal photo studio, as well as marketing operations. She reports to Fran Horowitz, President & Chief Merchandising Officer.
Prior to joining Abercrombie & Fitch, Price served as Senior Vice President of Brand Creative at J.Crew. During her 10 years at the company, Ashley oversaw creative teams for all divisions of the company including, J.Crew, crewcuts and Madewell. Prior to J.Crew, Ashley’s experience included strategic creative roles at Anthropologie, Ann Taylor Loft, GAP and Urban Outfitters.
“We are thrilled and fortunate to have Ashley on board during this exciting time at Abercrombie & Fitch Co. Her experience overseeing creative for globally recognized brands will be valuable for us and she will play a significant role in evolving our brand positions,” said Fran Horowitz.