Retail in Asia


World’s first IKEA Close to You opens in Hong Kong

Home furnishing brand IKEA launched the world’s first IKEA Close to You concept store inside supermarket Market Place’s new store at Discovery Bay, Hong Kong on 1st October.

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Designed with a brand-new concept satisfying the needs of customers, Market Place Discovery Bay store breaks away from conventional retail model to present customers with an ultimate shopping experience.

The 17,373-square-feet space welcomes the world first IKEA Close to You. The international home furnishing brand has prepared a number of user-friendly smart digital solutions, to offer customers home decoration and Swedish gourmet cooking inspirations, to make grocery shopping easier with more fun.

Source: Market Place

Spanning over 3,000 square-feet, the space comprises over 110 home furnishing products and 120 Swedish signature gourmets from meatballs to salmon, as well as sauces and condiments. To bring convenience, IKEA Close to You added a number of digital solutions, e.g., self-pick-up lockers that support flexible pick-up time and free shipping to allow customers a hassle-free online shopping experience; “Digital Experience for Furnishing Inspiration”, a 2-meter-high interactive screen that provide 50 home-decorating inspirations; and the “Swedish Cooking Interactive Screen” which provide free cooking recipes.

Source: Market Place

Market Place Discovery Bay store also offers freshly-made gastronomic delights in the new store, which include exclusive bread and pastries from Bread Pantry—bakery brand by celebrated pastry chef Grégoire Michaud from Bakehouse—made-to-order sushi as well as Eastern and Western cuisines.

For health and wellness enthusiasts, Market Place has teamed up with New Zealand healthy snacks brand, Alison’s Pantry, for a self-service “Nuts Bar”, with over 40 nut selections exclusive to Hong Kong. Such diversified retail model is created to provide an all-rounded shopping solution for the residents and visitors at Discovery Bay.

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Through introducing IKEA Close to You into its store, Market Place wishes to combine the winning factors of both entities. From premium produce and delicacies to home furnishings and more, Market Place Discovery Bay aims to become a lifestyle shopping landmark, improving the lives of residents in the area.