W Hotels Worldwide, part of Marriott International, is set to light up the capital and largest city in Hunan province, China, with the opening of W Changsha.
Owned by the Hunan Yunda Industry Group, W Changsha is the first W in central China and is strategically located in the heart of the city’s business and shopping district. The hotel reflects the bright spirit of the futuristic and multi-dimensional city with a provocative and playful design inspired by space travel.
“W Changsha marks the eighth W hotel to open in China, one of the most influential markets in both travel and business, and we are excited to bring W Hotels to more destinations across the country,” said Tom Jarrold, Global Brand Leader, W Hotels Worldwide.
“Cities such as Changsha, with their future-focused residents and fast-growing millennial luxury market who crave the new and unexpected, are playgrounds of limitless possibilities for W,” continued Jarrold.
Easily accessible, W Changsha is within a 30-minute drive to the Changsha Huanghua International Airport, 15-minute drive to the Changsha South Railway Station and connects directly to the Beijing-Hong Kong-Macau Expressway.
Designed by the acclaimed Cheng Chung Design (H.K.) Ltd., W Changsha takes imaginative risks with new design forms celebrating Changsha’s rich heritage and modernity. In China, Changsha is also known as “Star City” and its name inspires the hotel’s design narrative, featuring bold geometric patterns mixed with contemporary avant-garde artwork. Exclusively commissioned by the hotel, whimsical artwork such as the Schrodinger’s Cat series and the Zeta art installations explore the mystery of the universe through the W lens, creating unexpected encounters throughout the hotel.
Upon arrival at W Changsha, guests are greeted by the iconic W logo, illuminated to resemble the surface of the moon. “Avenue of the Stars”, a mixed-media landscape combining digital, interactive and sound art, transports guests to RUNWAY, a destination bar in the Living Room, the brand’s signature, socially driven spin on the traditional hotel lobby. The “Pepper Man” sculpture invites guests to look up and marvel anew at the wonders of space within the context of Changsha’s local custom and culture.
The hotel’s 345 guest rooms and suites offers modern luxuries and new-tech conveniences, with walls depicting planets, constellations and discovery of the nebulae through a “meow eye cabin” LED screen emulating space exploration. From 26th floor to the highest floor on 28th, the triple-story Extreme – WOW Suite (the brand’s take on the presidential suite) incorporates more than 1,000 square meters of living and leisure space, including a private garden and a swimming pool, to make for a brilliant venue for private events amplified by the hotel’s signature service.
W Changsha is a new dining destination for local foodies with three restaurants and a destination bar. TROPICS, the hotel’s all-day restaurant, delivers an immersive experience with its open-concept kitchen offering local and international cuisine. SHINN YEN celebrates Changsha’s culture through dining and art, with a lively approach to local Hunanese cuisine, showcasing the region’s spicy flavors. Every evening, a live cabaret show remixed with Hunan traditional opera further animates the dining experience. At night, RUNWAY is the hotel’s destination bar where all guests take centre stage to see and be seen. The bar lights up with electrified musical performances that pair perfectly with handcrafted cocktails and light bites.
With more than 1,000 square meters of function space across five rooms, W Changsha offers space for hosting both work and social gatherings. In the foyer, a graffiti and pop art “Fist Bump” sculpture—the international expression of a friendly greeting. Every meeting room is multifunctional and equipped with the latest audiovisual technology adapted to specific event requirements. In between meetings, guests can take a break with W Recess, the hotel’s original take on a coffee break with a diverse beverage and food selection.
After work or play, guests can relax at WET®, a pool with a three-meter ‘Space Cat’ sculpture. The 24/7, fully-equipped FIT fitness centre offers weights and cardio as well as heart-pumping dance classes to burn calories.
“We are thrilled to debut the W Hotels brand in central China and mark another symbolic step for us as we continue to expand our luxury portfolio into new markets across the country,” said Henry Lee, President, Greater China, Marriott International.
“As domestic travel continues to pick up tremendous momentum, we are bringing new and exciting brands such as W to the country’s emerging leisure destinations,” continued Lee.