In Markets

Varley lands in Korea


Global athleisure market size will grow by USD 122.66 billion at a CAGR of nearly 7% during the period 2019-2023, and more and more activewear brands are finding their space in the market.

SEE ALSO : Lululemon and employer branding

While new players are popping up, activewear is pervading other environments other than gyms, from catwalks to office, and from airports to the streets. This pushes activewear brands to merge with fashion. Among others, Varley, blends London’s cosmopolitan elegance with L.A.’s active lifestyle.

Since its creation, the brand has registered a stable growth and has attracted many partners around the world, including more than 150 U.S. retailers such as Neiman Marcus, Bandier, Saks Fifth Avenue and Bergdorf Goodman, as well as 150 international retailers such as Selfridges, Harrods, Asos and Yoox.

The brand has been spotted on fit celebs Kourtney Kardashian and Alessandra Ambrosio. For its Asian expansion, to tap into the fastest-growing markets for activewear, Varley has teamed up with Bluebell and started its adventure from Korea.

Source : Drapers

Varley is a performance-first lifestyle brand committed to creating technically innovative, fashion forward apparel for the modern woman. With headquarters in London and Los Angeles, the brand takes a technically advanced approach to up-to-the-minute design.

The design is performance-driven and timeless, with strong focus on solving problems for people with a multi-tasking lifestyle. From the school-run to the office, from the ballet barre to the boxing ring, the modern woman’s routine has a changeable nature which demands high-performance active-wear with a high-fashion aesthetic. Same goes for the skincare line, with cutting-edge formulations that address real, modern-day concerns such as environmental and tech-generated stressors and pollutants, and aims at changing the beauty conversation.

The luxury atctivewear label carries a wide range of tanks, leggings and jumpers made using Letelux high performance fabric. This state-of-the art material provides support and compression while allowing for freedom in movement. Precision laser cut details and mesh panels are also integrated onto Varley’s pieces to allow for ventilation.

SEE ALSO : Athleisure and fitness centers on track for further growth in Asia Pacific

Seasonal collections are conceived with the intention of celebrating London’s sophistication and LA dynamic lifestyle. Each piece is also thoughtfully crafted in an aim to address the needs and concerns of your modern day gym buddy.


*Bluebell is the owner of Retail in Asia


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