Retail in Asia


Under Armour launches first flagship store in Hong Kong

Global sportswear brand Under Armour has launched its first flagship store in Hong Kong on 9th June 2022 at Manning House. With an ethos of “The Only Way Is Through”, the dedicated Human Performance Company prides itself on motivating and inspiring athletes around the world to put the work in, build on the momentum, and be better.

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The speciality retail store spreads over 5,300 sq ft and is set to showcase Under Armour’s athletic performance innovations and collaborations, including The Curry Flow 9, Project Rock and HOVR™ Machina 3. The elevated experience provides athletes with multiple experiential touchpoints and distinct sections to find the best gear for their favourite pursuit, whether it’s training, running, basketball or golf.

Spread across two floors, the store is accessible on street level, features a RUN Crew area designed for running activities, and creative Hong Kong-inspired graphics by local artist Yu Cheung (Ah Yu) displayed on the first floor.

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“We are thrilled to be able to continue to deliver on our vision for athletes in Hong Kong with our flagship store: to provide them with performance solutions they never knew they needed, but can’t imagine living without,” said Jason Archer, APAC Managing Director. “Sports has been weaved into Hong Kong’s community and culture, and we look forward to building a strong foundation for our brand with unparalleled store experiences for athletes.”